We're passionate about simple, functional, quality products.

About BabyBindle™

The BabyBindle Company LLC™ was founded by Sandra Frawley, a mother of two and a constant dabbler in the Entrepreneur world. Babybindle™ was started out of the necessity of one mother to organize her baby supplies after no other solution would suffice. In July 2010 Sandra won a $15,000 grant from the Huggies MomInspired Program enabling her to start her own company and develop her invention. Sandra believes the old adage "necessity is the mother of invention", and who better to invent than busy moms who need life to run a little smoother.

Sandra Frawley's Story

"I have been nicknamed by friends, "a Martha Stewart". I scrapbook, make cakes and organize baby showers. I have even made my very own soaps, lotions and bath scrubs! This all started when I became a stay at home mom with my first child. Wanting to keep myself busy and entertained while my son napped, I discovered my hidden well of creativity.

In 2009 a few months after the birth of my daughter I had my "ah-ha moment". My trips to the grocery store were a circus act of juggling the infant car seat, diaper bag and coat. There just had to be a simpler way of doing things! After forgetting my wallet in the grocery cart for the third time, I went online searching for something that would attach to the car seat handle. All I needed with me was a bottle, keys, wallet and cell phone. Finding nothing, I dusted off my sewing machine and made my first of many prototypes.

In May 2010, I entered in the Huggies Mom Inspired Grant Program. Of hundreds of entries I was one of the 12 finalists.

Before babybindle™ and mommyhood I was a Registered Veterinary Technician and a proud wife of a military man. I have always felt lucky and blessed to have been able to stay home with my children. I love being a mother, it is very rich and fulfilling for me. I am truly blessed and thankful everyday to have been given this opportunity of following my dreams. I am reaching for the stars everyday and hope to inspire others to do the same. You can do it, just give it a try, you never know what can happen. You might just be the next Huggies Mom Inspired Grant Winner!"

Happy Parenting